Professional Resume
A strategic and systems thinker with experience in ed-tech, e-commerce, product design, web design, and marketing. With over 5 years of professional expertise, I have worked with renowned global brands such as Chegg, Zharta, OLX, and SpalshLearn. I embrace a growth mindset, continuously pursuing knowledge and utilizing it to effectively solve intricate business challenges.
Professional Experience
Zharta
Spain - Remote
Product Designer
January 2023 – Present
INTERNAL DEVELOPMENT: As a product designer, I oversaw the design process, seeding the design system and building brand guidelines of the Zharta product from start to finish.
COLLABORATION: I worked directly with both the Marketing and the Development departments, which meant adapting my mindset and communication to different stakeholder groups to make sure I incorporated all their ideas and feedback in our product. Because I was also working hand in hand with the Community Management department, it was also a daily task to tweak and finesse our product based on our users' critiques.
INNOVATION: Koda Renting Assets Niche Platform for Legends of the Mara Game Launched by Yuga Labs through user interviews and feedback gathering, we conducted brainstorming sessions, which resulted in wireframes, mock-ups and prototypes that balanced our users' needs and our internal business goals.
Chegg
India
Senior UX and Visual Designer - IC
January 2019 – Dec 2023
Senior UX Designer for 3 product design teams, including Expert QnA and Chegg Study with 3M+ subscribers and the key driver for Chegg’s learning services business.
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GROWTH: Piloted and managed content syndication across multiple partners delivering content through all lines of business that enabled 30% year-over-year growth of partner business
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INTERNAL DEVELOPMENT: Planned, managed, and executed the 2020 Global Digital Channel Sales Summit, an internal event with 700+ registered attendees, for a 2-day global event that brought together 25+ teams from marketing, creative, and sales across 30+ countries
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INNOVATION: Conceived, created proof-of-concept, and delivered elements for a provisional patent on the subject of content syndication
OLX
South-East Asia
UX Designer
July 2017 – Dec 2018
Driving business goals as a member of the growth team. I was charged with developing innovative experiences across the entire OLX suite (iOS, Android, Mac, PC, and Web) to improve engagement, conversion, retention, and engagement.
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GROWTH: Data-backed experimentation projects for onboarding, key product features (new sell button, help feature), and landing pages
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CLASSIFIED: Improved mobile conversion by 20%+ and increased mobile revenue by 8%+ by delivering OLX Pay for The North Face as part of OLX’s launch.
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GROWTH: Initiated A/B testing that generated $1M+ in incremental monetisation boost
Education
Masters of Digital Visual Design, VFX and Animation
2010
Deque University
2022
Human Centered Design
2018
Xebia
2016
Color Theory
2014
Bachelors of Zoology, Botony and Chemistry
2005
A.J.Kidwai Mass Communication & Research Center..
New Delhi
Designing An Accessible User Experience - WCAG 2.2
Certified User Experience Analyst
Certified Usability Analyst
Agile Methodology
Digital Dionysus Mentorship Programme
Dr.B.R.Ambedkar University. Agra
Tools
Figma
Miro
Adobe Creative Suite
Sketch
Confluence
Achievements
Studypad Inc- Splashmath Kids app - 17 million downloads
NASA- iPad App
Danone ipad Game for kids
Designing Onboarding For Hiring New Designer
As a team player of designer you have to wear many hats: coach, expert, leader, supervisor, and sometimes a touch of human resources.
First impressions are critical in any new relationship and this is equally true in the workplace. During my time at Chegg and again at Art of Problem Solving I made this experience a priority. Working with the lead designers, I directed a complete re-thinking of how we onboard new designers.
Show them that you care
Starting a new job is stressful. We all have choices in where we decide to work and spend our time. How do you craft an experience that shows the new folks that you are truly excited to have them join the team, give them information, and put a smile on their face?
